Microsoft Corp.

Seattle, WA

Project Goal

Determine a B-2-B enterprise customer acquisition and retention strategy for one of Azure's fastest growing services.

Faculty Advisors

Associate Professor of Technology and Operations

Nigel Patrick Melville a sociotechnical scientist at the University of Michigan. His primary scientific contributions are in the information systems...

Anocha Aribarg

Professor of Marketing

Prof. Aribarg’s research interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling to draw...