Berkshire East Mountain Resort and Catamount Ski Resort

Charlemont, MA
Share
Project Goal
Review current marketing approach and develop a cohesive marketing strategy for two Berkshire resorts.

Faculty Advisors

Zachary Sheinberg
  • LEO Intermittment Lecturer
Sugato Bhattacharyya
  • Associate Professor of Finance
Sugato’s research and teaching interests are in corporate finance.

More MAP Successes

Midland, MI; Chicago, IL; Philadelphia, PA; Houston, TX
Create a digital transformation strategy and implementation plan for parts of Dow's value chain.
New York City, NY and San Jose, Costa Rica
Streamline and automate an operations process using a combination of proven re-engineering techniques and leading-edge Robotic Process Automation (RPA) capabilities.
Bellevue, WA
Develop a business case for a suite of travel insurance products and services that will appeal to young travelers.