Ford Motor Company

Dearborn, MI
Project Goal

Provide an assessment of parameters that influence the successful installation of workplace charging stations and propose a framework to translate those parameters into strategic actions and policy that maximize the sales of electric vehicles (EV) in the U.S. and Canada.

Faculty Advisors
Peter Lenk
Peter Lenk
Professor Emeritus of Technology and Operations
Peter Lenk studies Bayesian inferential and forecasting models. He has applied these models to marketing, finance, and information science. In...
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Janet Weiss
Janet Weiss
Mary C Bromage Collegiate Professor of Business Administration
Professor of Organizational Behavior and Public Policy
Stephen M Ross School of Business and Professor of Public Policy
Gerald R Ford School of Public Policy
Since 1983, Janet Weiss has been on the Management and Organizations faculty of the Ross School, and jointly appointed with the Ford School of Public...
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Ford Motor Company
MAP Type
Full-Time MBA MAP
Industry
Manufacturing
Function
Strategic Planning
Region
United States: Midwest
Class Year
2018
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