The Kellogg Company

Battle Creek, MI and Chicago, IL
Share
Project Goal

Devise a plan to help Kellogg expand its breakfast business with millennial consumers.

Topics
Marketing
Class Year
2016

More MAP Successes

Sao Paulo and Rio de Janeiro, Brazil
Build a sound corporate engagement strategy for Plan International Brazil that includes a two-year roadmap for the development of a corporate membership program.
Japan and Israel
Evaluate the Japanese health care market and develop a market entry strategy and plan.
India
Develop a marketing and branding strategy for the Manak Manch Program & India and Sustainability Standards (ISS) conference...