Kellogg Company

Toronto, Canada

Project Goal

Identify how to successfully develop the plant-based protein line by delivering a robust global strategy and portfolio of product innovation.

Faculty Advisors

Jim Price

Adjunct Lecturer of Entrepreneurial Studies

Jim Price is a serial entrepreneur, business educator, writer and speaker. For nearly three decades, he has launched and led multiple tech-enabled...

Tom Lyon

Dow Professor of Sustainable Science, Technology and Commerce

Professor of Business Economics and Public Policy

Professor of Environment and Sustainability

Thomas P. Lyon holds the Dow Chair of Sustainable Science, Technology and Commerce, with appointments in both the Ross School of Business and the...

MAP Type

Industry

Function

Region

Class Year

More MAP Successes

Denver, CO

Expand the real estate project scoring model that we use to evaluate potential engagements.

San Francisco, CA; Buenos Aires, Argentina; Sao Paulo, Brazil

Complete a market segmentation and go-to-market strategy for new technology and business models to connect the underconnected in emerging markets.

Menlo Park, CA

Create a go-to-market strategy for next generation broadband distribution.