Ladorian

Madrid, Spain

Project Goal

Develop a market entry strategy for three key international markets.

Faculty Advisors

Arthur Andersen Professor of Accounting

Chair of Accounting

Chris Williams is a the Arthur Andersen Professor of Accounting at the Ross School of Business. His research focuses on the role of accounting in debt...

Michael Jensen

Professor of Strategy

My research focuses on the role of social structures in markets. I view markets as social structures that encompass social networks and cognitive...

MAP Type

Industry

Function

Region

Class Year

More MAP Successes

Amazon

Seattle, WA

Build a segmentation and targeting strategy that uses customer insights to create personalized marketing programs.

Access Afya

Nairobi, Kenya

Develop an implementable business plan.

Outbound Initiative

Sao Paulo, Brazil

Conduct a situation analysis on the Brazilian tech investment scenario and make recommendations for which innovations could make smart money more accessible to local startups.