Lawrencedale Agro Processing India Private Limited

India
Project Goal
Establish a branding strategy for India's pioneering fresh produce brand.

Faculty Advisors
Sebastian S. Kresge Professor of Marketing
Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging...
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Accenture Professor of Computer Information Systems
Professor of Technology & Operations
Dr. M. S. Krishnan (“Krishnan”) is the Accenture Professor of Computer Information Systems and Professor of Technology and Operations at the Ross...
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