Spangler Candy Company

Bryan, OH
Share
Project Goal

Provide a strategic plan for the continued growth of the Dum Dums lollipop brand in the U.S.

Faculty Advisors

Katherine Burson
  • Associate Professor of Marketing
Katherine Burson explores judgment and decision making in consumer behavior, specifically examining systematic biases in self assessment such as over...
Tammy Feldman
  • Lecturer of Business Economics and Public Policy

More MAP Successes

Redwood Shores, CA; Austin, TX; Boston, MA
Formulate an action plan to strengthen the Oracle brand in recruiting and internal employee experience with the goal of improving sales force productivity by attracting and retaining exceptional...
San Francisco, CA
Articulate a long-term strategy for PG&E around the electrification of medium-duty vehicles...
India
Perform a market analysis and create a financial model for an overarching ecosystem to support the micro small medium entrepreneurs (MSME) sector in Madurai, India.