Learning By Doing
The best way to learn something is by actually doing it. This is one of Michigan Ross’ core beliefs, and it’s a vital part of your BBA education.
Learn about stock trading on our fully functional model trading floor; work with real companies on creating strategies; and even get support and funding for your entrepreneurial ideas.
While real-world projects are a part of many classes throughout the Ross curriculum, some courses focus specifically on such projects. You will work with companies like Target, AmEx, Kraft, Fox Sports. Other courses help you develop and pursue your own entrepreneurial ideas.
BA 453: Capstone MAP -- Develop personal capabilities, professional competencies, collaboration skills, and business acumen by integrating and applying knowledge to real-work organizational opportunities and problems.
TO 482: Projects in Operations, Procurement & Supply Chain Mgt. -- Address a major operations or supply chain problem in a company through a 14-week action learning project.
ES 395: Entrepreneurial Management -- Learn how to start and succeed in an entrepreneurial venture. You’ll create a complete business plan and present it to a group of outside investors.
MO 463: Creativity at Work: Theories and Practices -- Learn to design, develop, and implement creativity in real work situations. Gain the perspective and skill base necessary to manage creative projects, people and ventures.
FIN 334: Applied Quant/Value Portfolio Management -- Develop a systematic, data-driven approach to choosing stocks, then put that into practice by analyzing stocks, risk, and holdings in existing mutual funds.
Michigan Ross is nationally known for entrepreneurship. The Zell Lurie Institute at Ross sponsors a variety of classes, competitions, investment funds, and other programs to help you turn your entrepreneurial ideas into reality.
Student-Led Investment Funds -- ZLI sponsors several investment funds that BBA students can run with faculty guidance. These are real funds, working with real dollars, offering amazing hands-on experience.
Michigan Business Challenge -- This annual competition offers $75,000 in prize money to students who pitch an original business plan with real-world commercial potential to a panel of guest judges. A five-person team that included three Ross BBA students won the 2015 challenge, and their startup phone app is now receiving national attention.
Entrepreneurship Challenge -- As part of the Ross Integrative Semester, this intensive, three-day event challenges teams of Ross juniors to develop entrepreneurial solutions to one of the major issues identified by the United Nations as Global Goals
The Tozzi Center gives you the experience of working in a state-of-the-art electronic trading floor and e-commerce lab. The trading floor offers you an experience that incorporates the latest financial information technology for coursework in finance, accounting, strategy, and computing.
The Och Initiative works to increase awareness and opportunities for undergraduate women interested in the field of finance. Trips to top companies in New York, Chicago, and Seattle; guest speakers, coursework, mentors, hands-on learning opportunities, and professional development workshops work together to help achieve the initiative’s goals.
As a Ross BBA student, you can get a close-up look at the interaction of business and government through a special three-credit course in Washington, D.C., in early May. Ross offers the course in conjunction with The Washington Campus, a consortium of business schools at 17 top U.S. universities. The course — BL 488: Business and Public Policy — provides you with the frameworks, concepts, and tools needed to incorporate public policy into managerial decision making and strategic planning.
The sales profession puts you at the heart of a company. You will build customer relations, develop sales strategies, and directly contribute to the revenue and profitability of the company. And in sales, you directly control your own earnings capability. If you’re interested in a career in the field of sales, Michigan Ross offers a special course track.