Seattle, WA and Shanghai, China
Outline a go-to-market strategy for Expedia to compete in China's travel market.
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Shanghai, China, Jakarta, Indonesia, Delhi, India
Provide strategic recommendations on how to implement the Chevrolet global football platform in key international markets
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Nepal
Determine a sustainable financial model for Better Brick - Nepal, a market-based program that is transforming Nepal's brick industry by eliminating forced, bonded, and child labor.
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Singapore; Bangkok, Thailand
Design a comprehensive marketing campaign to activate use of mobile apps in Thailand.
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Shanghai
Assess the most likely direction and magnitude of changes to the worldwide beauty market driven in the wake of Covid-19, and chart out a roadmap for HCP Packaging to respond under different scenarios.
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Beijing, China
Develop a complete business plan to present to potential investors
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RossActionLearning@umich.edu
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