Business Innovation Residency

Course Code

BA 535

Hours

3 hours

Type

Core

Offered

Prerequisites

OMBA

Business Innovation Residency --- Launching a new enterprise, business unit, product or service is fundamental to business success. In this team competition organized by the Zell Lurie Institute, students develop a systematic framework for thinking about innovation by working with a collaborative corporate partner, conducting real research, formulating and testing hypotheses in real time, and engaging in customer discovery and design thinking.

Stewart Thornhill

Executive Director, Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies

Eugene Applebaum Professor of Entrepreneurial Studies

Professor of Business Administration

Area Chair of Entrepreneurial Studies

Stewart Thornhill is the Eugene Applebaum Professor of Entrepreneurial Studies and Executive Director of the Zell Lurie Institute for Entrepreneurial...