Special Topics in Marketing (Behavior)

Course Code
MKT 898

Hours
1.5 hours
Type
Elective
Offered
W24(B)

Special Topics in Marketing (Behavior) --- This Doctoral-level course covers special areas of current research in Marketing that draw on fundamental research from social and cognitive psychology or other relevant source disciplines. Offerings of the course could cover topics such as Advertising, Branding, Customer Satisfaction, etc., depending on the interests of the instructor. Publications from academic journals are discussed and critiqued by seminar participants, paying attention to theoretical and methodological issues. A student paper is required at the end of the course.