Atlantic Pictures

New York City, NY, USA

Project Goal

Develop strategy for multi-division, independent 25+-person production company using student-team-conducted competitive landscape assessment and build/buy/partner analysis

Faculty Advisors

Scott Masten

Professor of Business Economics and Public Policy

Professor Masten's research focuses on issues at the intersection of law, economics, and organization. He has published numerous articles relating to...

James Westphal

Harvey C. Fruehauf Professor of Business Administration

Professor of Strategy

Co-Director of ICOS

Jim conducts research in the areas of strategic management and organizational theory, with a focus on social and psychological processes in corporate...

MAP Type

Full-Time MBA MAP

Industry

Media/Entertainment/Sports

Function

Strategic Planning

Region

United States: Northeast

Class Year

2023

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