AXA Travel Insurance

New York City, NY, USA
Project Goal
Formulate an End-to-End Business Case and Global Go-to-Market Strategy for introducing "AXA Smart Services", a new digital-forward product and service offering launching in early 2023.

Faculty Advisors
Professor of Marketing
Venkat Ramaswamy is Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA. He is a globally recognized thought...
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