Berkshire East Mountain Resort and Catamount Ski Resort

Ann Arbor, MI, USA

Project Goal

Create leisure motivation score for adventure tourism using historical demographic data and user motivation for future marketing.

Faculty Advisors

LEO Intermittent Lecturer of Technology and Operations

Murat Köksalan is a visiting professor at the Technology and Operations area of the Ross School of Business, University of Michigan, Ann Arbor. He...

Peter Lenk

Professor Emeritus of Technology and Operations

Peter Lenk studies Bayesian inferential and forecasting models. He has applied these models to marketing, finance, and information science. In...

MAP Type

Industry

Function

Region

Class Year

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