Brunswick Corporation

Ft. Wayne, IN
Project Goal
Investigate strategies to improve boat ownership and operation experiences for novice boaters.
Faculty Advisors
Jim Price
Jim Price
Adjunct Lecturer of Entrepreneurial Studies
Jim Price is a serial entrepreneur, business educator, writer and speaker. For nearly three decades, he has launched and led multiple tech-enabled...
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Venkatram Ramaswamy
Venkatram Ramaswamy
Professor of Marketing
Venkat Ramaswamy is Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA. He is a globally recognized thought...
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MAP Type
Full-Time MBA MAP
Industry
Other
Function
Strategic Planning
Region
United States: Midwest
Class Year
2019
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