DENSO International America Inc.

Southfield, MI;San Jose, CA;Seattle, WA
Project Goal
Develop new business models and a go-to-market strategy that could reshape the ecosystem of future mobility beyond the automotive space.

Faculty Advisors
Professor Emeritus of Technology and Operations
Peter Lenk studies Bayesian inferential and forecasting models. He has applied these models to marketing, finance, and information science. In...
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Harvey C. Fruehauf Professor of Business Administration
Professor of Strategy
Co-Director of ICOS
Jim conducts research in the areas of strategic management and organizational theory, with a focus on social and psychological processes in corporate...
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