Ford Motor Company

Dearborn, MI
Project Goal

Develop the strategy and value proposition for a mobile app

Faculty Advisors
M.S. Krishnan
M.S. Krishnan
Accenture Professor of Computer Information Systems
Professor of Technology & Operations
Dr. M. S. Krishnan (“Krishnan”) is the Accenture Professor of Computer Information Systems and Professor of Technology and Operations at the Ross...
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Venkatram Ramaswamy
Venkatram Ramaswamy
Professor of Marketing
Venkat Ramaswamy is Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA. He is a globally recognized thought...
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Ford Motor Company
MAP Type
Full-Time MBA MAP
Industry
Manufacturing
Function
Strategic Planning
Region
United States: Midwest
Class Year
2015
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