GE Healthcare

Wisconsin
Project Goal
Develop a strategic plan to explore pivot points for the legacy Services business model to activate Internet of Things (IoT) and digital customer solutions.
Faculty Advisors
Thomas Buchmueller
Thomas Buchmueller
Waldo O. Hildebrand Professor of Risk Management and Insurance
Professor of Business Economics and Public Policy
Tom Buchmueller is a health economist who is an expert on the economics of health insurance and related public policies. He has done extensive...
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Brad Killaly
Brad Killaly
Clinical Associate Professor of Strategy
Brad Killaly is tAssociate Clinical Professor of Strategy. His research is in the fields of strategy and organization theory, with specific interests...
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MAP Type
Full-Time MBA MAP
Industry
Healthcare
Technology
Function
Strategic Planning
Marketing/Sales
Region
United States: Midwest
Class Year
2017
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