General Mills

Minneapolis, MN

Project Goal

Identify viable products to reach target millennial consumer base

Faculty Advisors

Professor of Marketing

Prof. Aribarg’s research interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling to draw...

Paula Caproni

Lecturer of Management and Organizations

Paula J. Caproni is a faculty member in the Management and Organizations Department at the Ross School of Business at the University of Michigan...

MAP Type

Full-Time MBA MAP

Industry

Consumer Packaged Goods

Function

Marketing/Sales

Region

United States: Midwest

Class Year

2015

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