General Motors

Detroit, MI
Project Goal

Analyze the breadth of market accelerator activities and regional policies to determine GM's strategy for alternative energy vehicles

Faculty Advisors
Andy Hoffman
Andy Hoffman
Professor of Management & Organizations
Professor of Environment and Sustainability
Holcim (US), Inc. Professor of Sustainable Enterprise
Andrew (Andy) Hoffman is the Holcim (US) Professor of Sustainable Enterprise at the University of Michigan; a position that holds joint appointments...
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Jim Walsh
Jim Walsh
A.F. Thurnau Professor
Gerald and Esther Carey Professor of Business Administration
Professor of Management & Organizations
Professor of Strategy
In many ways, our lives are defined by the duties we embrace and the responsibilities we shoulder. The challenge is to integrate these duties and...
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General Motors
MAP Type
Full-Time MBA MAP
Industry
Manufacturing
Function
Strategic Planning
Region
United States: Midwest
Class Year
2015
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