General Motors LLC

Detroit, MI; Sao Paulo, Brazil; Santiago, Chile; Quito, Ecuador

Project Goal

Assess how Chevrolet can improve upon the Premium Service program and present a business plan for expansion into new markets.

Faculty Advisors

Jim Price

Adjunct Lecturer of Entrepreneurial Studies

Jim Price is a serial entrepreneur, business educator, writer and speaker. For nearly three decades, he has launched and led multiple tech-enabled...

MAP Type

Industry

Function

Region

Class Year

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