GreenSpense Ltd.

Troy, MI ;Tel-Aviv, Israel

Project Goal

Formulate a detailed three-year strategic market entry plan for the U.S. and Canadian markets.

Faculty Advisors

Andy Lawlor

Lecturer of Entrepreneurship

Lecturer of Strategy

Director, Global MBA Projects for Ross & The William Davidson Institute

Andrew Lawlor's research focuses on entrepreneurship, new business development, corporate venturing, strategic planning, market development, and...

MAP Type

Full-Time MBA MAP

Industry

Consumer Packaged Goods

Function

Marketing/Sales

Region

United States: Midwest

Middle East

Class Year

2018

More MAP Successes

General Motors Corporation

Warren, MI

Complete a competitor benchmarking analysis.

Chat Sports

San Francisco, CA

Prepare an implementable user acquisition strategy and possible go-to-market strategy on a different platform.

ResMetrix Medical Ltd.

Troy, MI;Tel Aviv, Israel;Haifa, Israel

Perform a detailed analysis of the U.S. respiratory ambulatory monitoring market, explore the business model options, and formulate a clear marketing strategy and three-year U.S. market entry plan.