Intel Corp.

Hillsboro, OR

Project Goal

Create a business strategy to support product expansion in new user segments and channels.

Faculty Advisors

Associate Professor of Technology and Operations

Nigel Patrick Melville is an American sociotechnical scientist, an Associate Professor of Information Systems at the University of Michigan’s Ross...

Michael Metzger

Adjunct Assistant Professor of Marketing

Professor Metzger serves as Visiting Professor on the faculty of the School of Business at the University of Michigan in the Department of Marketing...

MAP Type

Industry

Function

Region

Class Year

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