Jackson Family Wines

Santa Rosa, CA

Project Goal

Recommend a go-to-market sales and marketing strategy for a new brand of wine

Project Detail

Read more about the Jackson Family Wines MAP team's experience on the Student Voices Blog.

Faculty Advisors

James Westphal

Harvey C. Fruehauf Professor of Business Administration

Professor of Strategy

Co-Director of ICOS

Jim conducts research in the areas of strategic management and organizational theory, with a focus on social and psychological processes in corporate...

Andy Hoffman

Professor of Management & Organizations

Professor of Environment and Sustainability

Holcim (US), Inc. Professor of Sustainable Enterprise

Andrew (Andy) Hoffman is the Holcim (US) Professor of Sustainable Enterprise at the University of Michigan; a position that holds joint appointments...