Knights Apparel, Inc.

Spartanburg, SC; Dominican Republic

Project Goal

Craft a brand re-launch strategy for college apparel.

Project Detail

Read more about the Knights Apparel MAP team's experience on the Student Voices Blog.

Photo Gallery

Faculty Advisors

Ravi Anupindi

Colonel William G. and Ann C. Svetlich Professor of Operations Research and Management

Professor of Technology & Operations

Faculty Director, Center for Value Chain Innovation

Ravi Anupindi is Colonel William G. and Ann C. Svetlich Professor of Operations Research and Management at the Stephen M. Ross School of Business; and...

Rajeev Batra

Sebastian S. Kresge Professor of Marketing

Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging...