Life Time Fitness Inc.

Minneapolis, MN, Detroit, MI
Project Goal

Present recommendations for how to attract, retain and increase key customer demographic

Faculty Advisors
Katherine Burson
Katherine Burson
Associate Professor of Marketing
Katherine Burson explores judgment and decision making in consumer behavior, specifically examining systematic biases in self assessment such as over-...
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James Westphal
James Westphal
Harvey C. Fruehauf Professor of Business Administration
Professor of Strategy
Co-Director of ICOS
Jim conducts research in the areas of strategic management and organizational theory, with a focus on social and psychological processes in corporate...
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MAP Type
Full-Time MBA MAP
Industry
Media/Entertainment/Sports
Function
Marketing/Sales
Region
United States: Midwest
Class Year
2014
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Formulate strategic planning and resource modeling tools that can help Make-A-Wish achieve its goal of reaching 17,000 children annually by 2020.
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