Michigan Economic Development Corporation

Lansing, MI, Detroit, MI
Project Goal

Develop a new methodology for how to segment business customers and identify companies with growth potential

Faculty Advisors
Michael Gordon
Michael Gordon
Arthur F. Thurnau Professor
Professor of Business Administration
Dr. Michael Gordon is the Arthur F. Thurnau Professor of Social Entrepreneurial Studies and past Associate Dean for Information Technology. His...
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Katherine Burson
Katherine Burson
Associate Professor of Marketing
Katherine Burson explores judgment and decision making in consumer behavior, specifically examining systematic biases in self assessment such as over-...
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MAP Type
Full-Time MBA MAP
Industry
Education/Government/Non-Profit
Function
Strategic Planning
Region
United States: Midwest
Class Year
2014
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