Microsoft Corporation

Redmond, WA

Project Goal

Analyze trade-offs of shifting Microsoft Workplace Analytics from an integrated product with a per-user, per-month business model to a platform with a consumption-based (pay-as-you-go) business model. Identify industry best practices around sales and pricing for consumption-based offerings.

Faculty Advisors

Venkatram Ramaswamy

Professor of Marketing

Venkat Ramaswamy is Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA. He is a globally recognized thought...

Erik Gordon

Clinical Assistant Professor

Professor Gordon's areas of interest are entrepreneurship and technology commercialization, venture capital, private equity, mergers and acquisitions...

MAP Type

Industry

Function

Class Year

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