Tata Group

Delhi India

Project Goal

Design a transformative, new-product-based service revolving around Tata 1MG’s retail business

Faculty Advisors

Accenture Professor of Computer Information Systems

Professor of Technology & Operations

Dr. M. S. Krishnan (“Krishnan”) is the Accenture Professor of Computer Information Systems and Professor of Technology and Operations at the Ross...

Cheng Gao

Assistant Professor of Strategy

Cheng Gao is an Assistant Professor of Strategy. His research focuses on innovation, entrepreneurship, and nonmarket strategy. His research examines...

MAP Type

Industry

Function

Region

Class Year

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Deliver a comprehensive marketing strategy to support Fairphone's launch into the U.S. market.

Outbound Initiative

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Conduct a situation analysis on the Brazilian tech investment scenario and make recommendations for which innovations could make smart money more accessible to local startups.