TIAA

Ann Arbor, MI, USA

Project Goal

Assess behaviors of 'non-traditional students' (e.g., mid-career, student parents, military) around retirement saving, planning, and goals to inform marketing and engagement strategies targeted to these individuals.

Faculty Advisors

Jim Price

Adjunct Lecturer of Entrepreneurial Studies

Jim Price is a serial entrepreneur, business educator, writer and speaker. For nearly three decades, he has launched and led multiple tech-enabled...

MAP Type

MM Consulting Studio

Industry

Financial Services

Function

Marketing/Sales

Region

United States: Midwest

Class Year

2023

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