Under Armour

Amsterdam NL
Project Goal
Conduct market research to inform the strategy for Under Armour's sustainability-related marketing and communications
Faculty Advisors
Chantel Lenard
Chantel Lenard
Lecturer of Marketing
Chantel Lenard is an internationally experienced marketing executive who joined the faculty of University of Michigan's Ross School of Business in...
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Cheng Gao
Cheng Gao
Assistant Professor of Strategy
Cheng Gao is an Assistant Professor of Strategy. His research focuses on innovation, entrepreneurship, and nonmarket strategy. His research examines...
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MAP Type
Full-Time MBA MAP
Industry
Media/Entertainment/Sports
Function
Strategic Planning
Region
Western Europe
Class Year
2023
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