U.S. Cellular
Chicago, IL
Project Goal
Evaluate, enhance and compare two key innovations to determine which product to take to market
Faculty Advisors
More MAP Successes
Mumbai, India
Define position strategy for small SUVs as alternatives to compact cars for Indian consumers.
Dearborn, MI
Investigate the impact of algorithmic bias on Advanced Driver Assistance Systems and Automated Driving at Ford and deliver comprehensive viability assessments.
