Detroit, MI
Develop a marketing and customer acquisition strategy for the launch of our new fashion line.
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Ann Arbor, MI
Compile a detailed industrial profile for a dozen key industrial market segments.
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Seattle, WA
Identify new ways for Expedia to demonstrate value for partner hotel chains.
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Seattle, WA and Shanghai, China
Outline a go-to-market strategy for Expedia to compete in China's travel market.
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Seattle, WA
Analyze and interpret how similar global organizations execute a multibrand strategy in a single geographic market.
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Troy, MI; Tel Aviv, Israel
Analyze three different potential markets and market segments and design a three-year U.S. market entry strategy.
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RossActionLearning@umich.edu
734.615.2096