Conduct a deep analysis of celebrity-backed brands, both successful and unsuccessful, from the last ten years to inform future marketing strategies for Spirits, and Brown-Forman at large

Develop full market assessment of Gen Z, low-alcohol consumers and market entry recommendations for an existing alcohol brand

Outline a brand strategy considering the impact on the business model and company structures.

Conduct a market analysis on a potential new product line, and recommend product positioning and marketing plan to enter the grocery channel.

Develop a sales and marketing plan to enter the Direct to Consumer Retail Channel.

Create a model program to replenish (offset) the water used to grow almonds used in food and beverage products.

Take a look at two connected businesses, Cass Winery and Vineyard, and do an analysis on the business to determine key initiatives that will help the business to attain its goals. Identifying risks...

Identify a new product or market channel opportunity to drive incremental company growth.

Develop a 3 year digital marketing strategy and budget for paid and organic social media and search.

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The...

Review and revise the current process for sales and distributor bottom-up forecasting of New Product Development (NPD) initiatives

Develop a complete marketing plan for a new CPG food product currently in development.