Detroit, MI
Develop a growth strategy targeted at raising capital and expanding Nakee's market.
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Glendale, CA
Define the modern customer's path to purchase and identify which digital platforms Nestle should leverage.
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Fort Collins, CO and Asheville, NC
Develop a strategy and set of tactics for New Belgium to win back lost volume from the emergence of local craft beer and brewpubs.
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Huntersville, NC; Atlanta, GA; Chicago, IL; Seattle, WA
Perform a market landscape assessment of technological innovations in commercial products and develop an innovation strategy
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Santa Clara, CA; Beijing, China and Shanghai, China
Devise a to-to-market strategy and execution plan that will support a successful launch in China.
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White Plains, NY
Develop a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams
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White Plains, NY
Identify how PepsiCo can establish a culture which will support an entrepreneurial mindset
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White Plains, NY and Portland, OR or Los Angeles, CA
Design a comprehensive innovation-based growth plan for SoBe that refines its brand positioning and articulates a new marketing strategy.
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Contact Us

RossActionLearning@umich.edu
734.615.2096