New York, NY and Los Angeles, CA
Evaluate the viability of commercial power battery storage technology and assess the risk and opportunities for MFUG.
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Glendale, CA
Define the modern customer's path to purchase and identify which digital platforms Nestle should leverage.
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Fort Collins, CO and Asheville, NC
Develop a strategy and set of tactics for New Belgium to win back lost volume from the emergence of local craft beer and brewpubs.
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Huntersville, NC; Atlanta, GA; Chicago, IL; Seattle, WA
Perform a market landscape assessment of technological innovations in commercial products and develop an innovation strategy
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Culver City, CA
Create a long-term content strategy for fantasy football content across various platforms.
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Buena Park, CA and Wakayama City, Japan
Develop strategic plans to penetrate new markets for Noritsu's photofinishing equipment and technical service divisions.
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San Antonio, TX;Cleveland, OH
Develop a set of strategies and processes that will help The NRP Group effectively collect and analyze data on the outcomes of supportive services at affordable housing developments across the country...
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Santa Clara, Beijing, Shanghai
The company called on a MAP team to develop a go-to-market strategy for a game console in China, the world’s largest gaming market. The team’s extensive market research included visits to five cities...
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Santa Clara, CA; Beijing, China and Shanghai, China
Devise a to-to-market strategy and execution plan that will support a successful launch in China.
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Los Angeles, CA
Create an in-depth analysis of Arena naming rights deals in the history of sports and entertainment.
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Contact Us

RossActionLearning@umich.edu
734.615.2096