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The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world.
Follow a monthly poll co-created by Financial Times and Michigan Ross for insights on how American voters perceive key financial and economic issues in the lead-up to the 2024 U.S. presidential election.
Analyze loyalty programs in the B2B, B2C, and B2B2C market and uncover best practices for starting loyalty program. Develop a business plan that will enable Dawn to create a loyalty program for e...
Evaluate our current load tendering and management platform that manages the end-to-end process of scheduling commitments. Provide recommendations to help streamline operations (assign loads sooner...
Anotemos (anotemos.org) is a robust media annotation software for educators and their students. Anotemos allows online collaboration viewing and commenting on media. It allows screen drawings and...
Conduct a situation analysis of HighScope and other similar educational nonprofits and create a high-level marketing strategy that will position the company as a more recognized brand of excellence in...
Kisii Eye Hospital is planning to expand into Kumasi Kisumu with a second hub hospital. This project is designed to put together an execution plan complete with financial and market analysis and needs...
Develop a circular economy strategic plan for NVH`s two fashion and lifestyle brands, creating a cost-efficient production platform to maximize sustainability and social impact focus.
Create a detailed analysis focusing on different forms of membership clubs, including social clubs, creative clubs, office clubs, and athletic-based clubs.
Poornatha has successfully developed two training programs for small and medium sized enterprises (SMEs) in India: asynchronously delivered program that is offered to large numbers, serving thousands...
Define an enhanced overall branding and communications strategy for PsiAN. Our organization has previously targeted healthcare professionals, and we now plan to introduce a new brand and new...
Conduct a competitive assessment and market positioning strategy to support the Automated Forecasting product, that will enable the Ready Signal to grow customer acquisition and increase market share...
Riot Games released League of Legends in 2009 to worldwide acclaim and multiple new games and TV series over the following years. The success has led to an increased visibility to potential attackers...
Support the Sanger Leadership Center at Michigan Ross by mapping the competitive landscape for leadership development and updating our strategic plan. Wonderful chance to make a positive impact at...