Ranked #4 by U.S. News & World Report, the Michigan Ross BBA Program is one of the best undergraduate business program in the world. Explore what makes our inclusive community of learners so unique.
At Michigan Ross, you gain more than just a first-class business education. Our collaborative, supportive, inclusive community enriches your experience, and sets you up with a lifetime network of friends across the globe.
The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world.
Follow a monthly poll co-created by Financial Times and Michigan Ross for insights on how American voters perceive key financial and economic issues in the lead-up to the 2024 U.S. presidential election.
Develop a comprehensive business plan with a market analysis, marketing plan and revenue model that will be presented to potential funders and other stakeholders.
Provide actionable insights for a new product go to market strategy through a thorough assessment of industry verticals, competitive landscape, market size and buyer profiles.
Analyze competitive landscape and positioning strategy for Uber's marketing suite, and provide recommendations on go-to-market strategy for a new revenue opportunity within that suite.
Create a business plan for a care management program serving the health care/social needs of Medicaid members/eligibles currently in correctional facilities.