New York Jets

Florham Park, NJ

Project Goal

Identify the optimal media content mix to engage fans and generate revenue

Faculty Advisors

Associate Professor of Technology and Operations

Joline Uichanco is an Associate Professor of Technology & Operations in the Ross School of Business at the University of Michigan, where she has been...

James Westphal

Harvey C. Fruehauf Professor of Business Administration

Professor of Strategy

Co-Director of ICOS

Jim conducts research in the areas of strategic management and organizational theory, with a focus on social and psychological processes in corporate...