VIDA

Multiple
Project Goal
Analyze global market suitability and entry strategies across 10 countries for VIDA’s products: identity verification, digital signatures and authentication

Faculty Advisors
Adjunct Assistant Professor of Marketing
Professor Metzger serves as Visiting Professor on the faculty of the School of Business at the University of Michigan in the Department of Marketing...
Read more
A.F. Thurnau Professor
Gerald and Esther Carey Professor of Business Administration
Professor of Management & Organizations
Professor of Strategy
In many ways, our lives are defined by the duties we embrace and the responsibilities we shoulder. The challenge is to integrate these duties and...
Read more