Trenton Corporation

Ann Arbor, MI, Paris, France

Project Goal

Develop a go-to-market strategy

Faculty Advisors

Lecturer of Entrepreneurship

Lecturer of Strategy

Director, Global MBA Projects for Ross & The William Davidson Institute

Andrew Lawlor's research focuses on entrepreneurship, new business development, corporate venturing, strategic planning, market development, and...

MAP Type

Industry

Function

Region

Class Year

More MAP Successes

Florham Park, NJ

Identify opportunities for the Jets to attain meaningful sponsorship revenue growth.

Florham Park, NJ

Identify the optimal media content mix to engage fans and generate revenue

Troy, MI ;Tel-Aviv, Israel

Formulate a detailed three-year strategic market entry plan for the U.S. and Canadian markets.